Baby Boomers and the Silent Generation can help drive health club member growth and, ultimately, profits. Our research expert explains.
Strategy & Finance
The franchising sector is expected to maintain its 5.2% growth trajectory through 2023. Here’s what to consider before taking the plunge.
The pricing information in Profiles of Success can serve as a guide when developing your own club’s pricing strategy. Our research expert breaks it down.
When it comes to your business model, it pays to “think different.”
Not only are more consumers using health clubs—they’re starting to visit a number of clubs to achieve their goals, according to the IHRSA Health Club Consumer Report.
A nearby club is closing, and you want to take it over. Are you aware of all the steps you’ll need to take?
Today’s consumers want it all. Here’s how today’s facilities can serve their demands.
If your club doesn’t have a trusted partner to handle payments and debt collections, you risk leaving money on the table.
Everyone should have access to a health club. But some areas of the country in small and medium-sized markets are underserved with limited options in choice of fitness facilities.
To make profit from your passion, you have to think “business first.”
Explosive growth can make or break your company—unless you prepare for it, as these three successful franchisors have.
The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.
An analysis of the 14 markets within the divergent region uncovers trends, areas of growth, and places for opportunity.
Costs and logistics have held back some club owners from going green, but creating a sustainable-energy gym is quickly becoming a winning strategy—especially with younger consumers.
If you only use automatic billing for membership dues, you’re missing opportunities to optimize your gym’s revenue streams.
Learn how to crunch the numbers to optimize revenue with these takeaways from an IHRSA 2018 session.
During his IHRSA 2018 session, Don Murphy of Gold’s Gym Newburgh shared insights gained from his 30 years’ experience, from member onboarding to marketing strategies.
Gale Landers’ business algorithm has turned Fitness Formula Clubs into one of Chicago’s dominant health club chains.
By employing Six Sigma, the Cincinnati Sports Club eliminates problems-one, by one, by one.
To grow your business, you have to evolve and take risks. Here's how to make sure the industry's changing trends don't leave you behind.
Successful health club businesses are built on a long-term vision surrounding strategic goals and a short-term vision surrounding actionable planning.
Depreciation, or "maintenance capex," is a real expense in the health club industry. Here's what you need to know.
The Sansone brothers opened their first club 30 years ago. Today, The Edge Fitness Clubs have 16 fitness centers, with number 17 expected to launch in February.
As the New Year begins, a group of IHRSA's newest health club members set their sights on the next 12 months and beyond.
The Total Fitness CEO shares the growing company's formula for success in the burgeoning Polish health club market.
Health club operators who reinvest in their business can profitably impact key performance indicators (KPIs), according to IHRSA's 2017 Profiles of Success. Our research expert explains.
It can be difficult to step back from daily operations to think about long-term strategy. Here are some questions that should be on your radar.
The discount fitness market in Germany exploded since its birth in the 90s, but its growth is beginning to slow down, says PRIME TIME fitness Founder Henrik Gockel.
Ancillary income is always second priority to membership dues, but you’re leaving money on the floor if you don’t have a strategy for non-dues income growth.
Learn how two club operators who faced location and design roadblocks managed to transform their ideas into brick-and-mortar successes.
Tracking cash flow and managing funds for growth in the midst of ongoing market disruptions require special expertise.
With so much financial data at our fingertips these days, it's hard to know which key performance indicators (KPIs) to monitor. So we asked an expert.
Creating a strategic plan from scratch can be a massive undertaking for any health club owner. This roadmap will get you started.
There are three new strategic schools of thought when it comes to health club strategic planning. Find out which is right for you.
Many clubs are strengthening their bottom lines with ancillary services. Here's a look at 10 creative new revenue streams.
It's easy for a strategic plan to veer off course. Merritt Athletic Clubs VP Mark Miller shares three tips to keep your strategic plan on track.
It's critical to understand several factors when it come to calculating the local demand before opening a new club. These four matter most.
In partnership with IHRSA, STR’s benchmarking platform provides the club industry with ongoing findings and insights into club operations and market growth.