People of all ages and ethnicities participate in personal and small group training. Our research expert breaks down the unique distinctions from our Fitness Training Report.
Finding and keeping personal trainers isn’t easy. Newtown Athletic Club’s Kate Golden shares insightful tips on how to set up new trainers for success.
How close is too close? Keep your trainers and clients safe by following our guidelines for building and maintaining professional working relationships.
Small group training is essential in building non-dues revenue and member engagement. Here’s how you can build your program.
More than a quarter of health club consumers engage in small group training, making it a valuable revenue source to consider cultivating at your club.
Our research expert identifies key findings from IHRSA’s Fitness Training Report, which analyzes small group training clients across demographics.
Jarod Cogswell and Matt Wright know a thing or two about building profitable personal training businesses. Here are the highlights from their IHRSA 2018 session.
Our research expert explains findings from IHRSA's Fitness Training Report, which analyzes personal training clients across demographics.
At Healthtrax Fitness & Wellness, personal trainers are educated about the importance of member experience and its impact on the bottom line.
Small group training is a surging fitness trend. Learn how to maximize opportunities—and revenue—for your business.
Don't let your aging members fall back on the same routine every time they come to your gym. Give them a circuit training workout that will continue to challenge them!
If your gym's members say they don't have time for personal training, a 30-minute program might be just what you need to get more people signed up.
Personal training is a large—and growing—source of revenue for many health clubs. But are your personal trainers willing and able to play a successful role in the sales process?
Keep these six components in mind if you want to drive performance with your personal training team.
We asked three of the industry’s best-known and most accomplished personal trainers to share the secrets to their success.
Adults ages 25 to 34, along with youth 6 to 12, were the most likely to engage in personal training, according to the IHRSA Health Club Consumer Report.
See how this personal trainer—featured on HGTV—built a customized 'tiny house' complete with kettle bell storage, TRX equipment, and a climbing wall.
Personal trainers can help boost your club's revenue, but not if they aren't given strategic guidance, says Discover Strength CEO Luke Carlson.
With an increasingly wide variety of fitness products, free weight manufacturers are getting creative to capture personal trainers' attention.