How Behavioral Design Can Transform Your Business
Research led by Daniel Krieglstein, Ph.D., executive director of behavioral design for ClearView Insights, reveals the power of emotional return on investment (eROI).
Fitness Programming
How Exercise Can Improve Surgical Outcomes
Dr. Mark Panigutti explains why prehabilitation before surgery is crucial in patient outcome and recovery.
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Talks & Takes: Defining Trends and Ideas for Hiring Talent
The hosts discuss defining trends, healthcare and medical fitness, the decline in home workouts, and more in this month’s Talks & Takes.
The Rise of Rowing in Health Clubs
Rowing machines have always had a place in clubs but rowing itself—aided by more versatile programming—is growing in popularity.
Research Reports & Publications
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Programming Design for Athletes & Outdoor Adventurers [CLASS]
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Group Fitness Variety and Strategy for Increased Revenue [CLASS]
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Customer Segments Are More Distinct Than Ever
We examine the four types of fitness consumers in McKinsey & Company’s recent report, Sweating for the Fitness Consumer, to provide club operators the opportunity to reassess and strengthen their programming to fit the needs of their members as they evolve.
40 Reasons to Attend IHRSA 2021, Part 1
If you’re still on the fence about attending IHRSA 2021, we are counting down the top 40 reasons why you should join in on the fun this October.
Talks & Takes: Abbreviated Fitness & Staffing Shortages
Hosts, Brent Darden, Bill McBride, Blair McHaney, and Sara Kooperman, shared their thoughts on abbreviated fitness, the Olympic impact, fitness as a lifestyle, and more!
Why Physical Activity Should Be Vital in Public Health Policy
Mikel Izquierdo, Ph.D., explains the importance of physical activity in public health policy, especially during the pandemic.
5 Takeaways: Legal Expert Talks Health Club Reopening
Attorney Adam Sloustcher joined us for a webinar to discuss new legal considerations for staff as clubs reopen. Here are our five key takeaways.
Fitness Industry Keeps World Moving During COVID-19 Pandemic
Health clubs and industry suppliers are coming together to help people stay active during the coronavirus crisis.
A Club Brand with Purpose Resonates with Members
Every member shares your fitness values, but having them align with your purpose creates a higher level of loyalty.
Reengage Your Returning Health Club Members with HIIT
Returning members seeking more demanding training need to be safely brought back up to previous levels of conditioning.
Why Gyms Should Offer Robust Virtual Fitness Programming
Virtual fitness programming has been growing and the pandemic has supercharged its boom. What was once considered an optional extra for club operators is fast becoming a competitive imperative.
5 Takeaways from IHRSA's Group Exercise Ask Me Anything (AMA)
Group exercise specialist and industry leader Ingrid Knight-Cohee answered user-submitted questions live on the IHRSA Forum about group fitness operations during the coronavirus pandemic. Here are our top five takeaways.
Take Your Health Club’s Outdoor Fitness to the Next Level
With the right gear, you can bring all the advantages of strength training to any environment.
Why Health Clubs Need a Fitness Recovery Strategy
Post-exercise therapies are actively sought by both hard-training athletes and wellness advocates. It’s time clubs took better advantage of it.
Wearables Continue to Transform the Fitness Industry
Club operators and personal trainers are leveraging fitness trackers to great advantage.
How Health Clubs Can Service the On-demand Generation
Today’s members want a range of à la carte fitness experiences. It’s time for club owners to think beyond HIIT and functional training.
Gyms Adapt to Make Space for Functional Training
It’s becoming essential for health clubs to offer a functional training boutique experience.
Hyper-personalization Is the Next Big Trend in Fitness
Workouts tailored to individual biomechanics and training results present challenges to today’s health clubs. Here’s what to do.
How to Bring Functional Fitness Training to a Wider Population
Increase engagement—and revenue—at your fitness business by expanding your functional fitness training programming.
How Digital Exercise Display Can Rev Your Gym’s Training Experience
Incorporate a stronger guided member program with a deep visual exercise library to outpace the competition.
Crazy About Rowing: Is Your Health Club Ready?
The next revolution in group training is upon us as new rowing boutiques proliferate along with demand.
5 Ways to Get More Out of Your Functional Fitness Program
Functional fitness is here to stay and that’s great news for the health club industry. Here’s why.
HIIT Shifts into Overdrive in a Changing Fitness Landscape
Already a leading trend, HIIT is now inspiring more programs and attracting more attention from health club members and non-members alike.
East Bank Club Stays Ahead by Embracing On-demand Workouts
The Chicago-based health club is beating virtual fitness class providers at their own game by creating their own streaming content—all tailored to their brand.
How to Build a Functional Fitness Program in Your Health Club
Whatever your club size, there’s a turnkey solution that will allow you to maximize the small group training experience.
Winners vs. Warriors: Building a Group Exercise Dream Team
The secret to building a group exercise “dream team” is by turning the “winners” into “warriors.”
How Your Health Club Can Capitalize on Fitness Training Trends
Here’s how you can make the most out of new training concepts with minimal investment.
These 7 Fitness Programming Trends Are Bringing in Fresh Ideas
From virtual golf to old grade-school games, health clubs and studios are implementing new programs that keep exercise from going stale.
Positioning Your Gym’s Yoga Offerings for All Generations
Yoga is the top group exercise activity at health clubs nationwide. Here’s how to position your offerings to each generation, from kids to Millennials to seniors.
Virtual Fitness Offers New Solutions to Old Problems
From live and recorded workout classes to onboarding new members, virtual fitness has a use for almost all needs.
10 Ways to Upgrade Your Gym’s Group X Experience
The success of your gym relies more on group training production than ever before. Make sure you do it right.
Boost Member Engagement at Your Gym with Group X
Provide more novelty, diversity, and fun to your members by considering new group X programming from leading equipment suppliers.
Workouts Aren’t Enough. Your Gym Must Provide an Experience
Beat the brick-and-mortar blues with a “dynamic moving space.”
5 Reasons Why Your Club Needs Heart-rate Training
Here’s how to leverage this group X experience for stronger retention and bigger profits.
Why Personal & Small Group Training Is for Everyone
People of all ages and ethnicities participate in personal and small group training. Our research expert breaks down the unique distinctions from our Fitness Training Report.
9 New Takes on Fitness Programming
The innovative fitness programming ideas keep coming with new concepts that incorporate aerial fitness, electrical muscle stimulation, aquatic Barre, and more.
How Gyms Can Help Members Relieve Back Pain
IHRSA clubs view back problems as an opportunity to improve lives and increase activity.
Recovery Programs Can Be the Boost Your Gym Needs
Health clubs are introducing post-exercise programs, equipment, and spaces to protect members and improve performance.
Why Your Health Club Needs Performance Training
The demand for shorter, more effective workouts is growing.
These 12 Workouts Are Shaking Up Fitness Programming
Keep your health club members engaged by bringing in some new ideas, from Flamenco-inspired classes to balance-challenging pool aerobics.
Data-based Fitness Assessments Help Gym Members Get Results
A wide variety of fitness assessments guide gyms and members to reach their health goals.
HIIT Drives the Demand for Total-body Cardio Machines
Give your members what they want with these powerful and innovative machines.
3 Key Insights from Small Group Training Clients
Our research expert identifies key findings from IHRSA’s Fitness Training Report, which analyzes small group training clients across demographics.
Innovative Equipment and Programming Drive Group X Success
New products and programs helped group exercise move up the top-10 fitness trends chart.
Is Gym-provided Virtual Exercise the Next Big Thing?
Gold’s Gym and Crunch are among the first club chains to offer high-quality out-of-club classes for people on the go.
Core Considerations: Fitness Experts Share Current Trends and Common Fallacies
Viewing core training from a variety of perspectives provides a comprehensive sense of what is...and isn't.
3 Ways Youth Are Shaping the Health Club Market
Here are three ways the youth market is driving the future of the fitness industry, according to the IHRSA Health Club Consumer Report.
How STRONG by Zumba’s High-Intensity Workout Will Get Your Gym Members Moving
STRONG by Zumba is a high-intensity cardio program with a focus on bodyweight and plyometric exercises.
How High-intensity Interval Training Can Transform Your Bottom Line
Studies have found that HIIT outperforms steady-state cardio in several areas. Here is how your club can use HIIT to help members reach their goals.
5 Ways to Step Up Your Gym's Group Exercise Game
Group X has become a staple at boutique studios. You can avoid losing market share—or even make gains—with these five simple adjustments.
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Train Your Group X Staff to Create a Boutique Studio Experience
Stevenson Fitness is leading the pack when it comes to creating a boutique experience in a gym setting. And it starts with how they train their staff.
CrossFit Crosses Over: From Competition to a Health Club Offering
CrossFit is now renting spaces in traditional facilities and using their unique offerings to help clubs gain new members and retain old ones.
How Health Clubs Are Meeting the Demand for Performance Training
Clubs are offering more performance training options that help members improve function—and discover what they’re made of.
Top 3 Strategies to Improve Your Health Club’s Group Exercise Experience
Creating a great group X experience can add significant value to your club's program offerings and help keep members engaged.
Incentivizing Health Club Member Participation in Non-dues Programs
Increase retention and membership value by incentivizing health club member participation in non-dues programs.
Achieving Tangible Results with Corporate Fitness
The landscape of corporate fitness is changing. Make sure you can navigate and anticipate what the future will bring.
Innovative Programming Strategies from 4 Fitness Industry Pros
What distinguishes your business from competitors? If you're still searching for your 'wow' factor, consider these strategies from industry pros.