Research led by Daniel Krieglstein, Ph.D., executive director of behavioral design for ClearView Insights, reveals the power of emotional return on investment (eROI).
The hosts discuss defining trends, healthcare and medical fitness, the decline in home workouts, and more in this month’s Talks & Takes.
Rowing machines have always had a place in clubs but rowing itself—aided by more versatile programming—is growing in popularity.
We examine the four types of fitness consumers in McKinsey & Company’s recent report, Sweating for the Fitness Consumer, to provide club operators the opportunity to reassess and strengthen their programming to fit the needs of their members as they evolve.
If you’re still on the fence about attending IHRSA 2021, we are counting down the top 40 reasons why you should join in on the fun this October.
Hosts, Brent Darden, Bill McBride, Blair McHaney, and Sara Kooperman, shared their thoughts on abbreviated fitness, the Olympic impact, fitness as a lifestyle, and more!
Mikel Izquierdo, Ph.D., explains the importance of physical activity in public health policy, especially during the pandemic.
Attorney Adam Sloustcher joined us for a webinar to discuss new legal considerations for staff as clubs reopen. Here are our five key takeaways.
Health clubs and industry suppliers are coming together to help people stay active during the coronavirus crisis.
Every member shares your fitness values, but having them align with your purpose creates a higher level of loyalty.
Returning members seeking more demanding training need to be safely brought back up to previous levels of conditioning.
Virtual fitness programming has been growing and the pandemic has supercharged its boom. What was once considered an optional extra for club operators is fast becoming a competitive imperative.
Group exercise specialist and industry leader Ingrid Knight-Cohee answered user-submitted questions live on the IHRSA Forum about group fitness operations during the coronavirus pandemic. Here are our top five takeaways.
With the right gear, you can bring all the advantages of strength training to any environment.
Post-exercise therapies are actively sought by both hard-training athletes and wellness advocates. It’s time clubs took better advantage of it.
Club operators and personal trainers are leveraging fitness trackers to great advantage.
Today’s members want a range of à la carte fitness experiences. It’s time for club owners to think beyond HIIT and functional training.
It’s becoming essential for health clubs to offer a functional training boutique experience.
Workouts tailored to individual biomechanics and training results present challenges to today’s health clubs. Here’s what to do.
Increase engagement—and revenue—at your fitness business by expanding your functional fitness training programming.
Incorporate a stronger guided member program with a deep visual exercise library to outpace the competition.
The next revolution in group training is upon us as new rowing boutiques proliferate along with demand.
Functional fitness is here to stay and that’s great news for the health club industry. Here’s why.
Already a leading trend, HIIT is now inspiring more programs and attracting more attention from health club members and non-members alike.
The Chicago-based health club is beating virtual fitness class providers at their own game by creating their own streaming content—all tailored to their brand.
Whatever your club size, there’s a turnkey solution that will allow you to maximize the small group training experience.
The secret to building a group exercise “dream team” is by turning the “winners” into “warriors.”
Here’s how you can make the most out of new training concepts with minimal investment.
From virtual golf to old grade-school games, health clubs and studios are implementing new programs that keep exercise from going stale.
Yoga is the top group exercise activity at health clubs nationwide. Here’s how to position your offerings to each generation, from kids to Millennials to seniors.
From live and recorded workout classes to onboarding new members, virtual fitness has a use for almost all needs.
The success of your gym relies more on group training production than ever before. Make sure you do it right.
Provide more novelty, diversity, and fun to your members by considering new group X programming from leading equipment suppliers.
Beat the brick-and-mortar blues with a “dynamic moving space.”
Here’s how to leverage this group X experience for stronger retention and bigger profits.
People of all ages and ethnicities participate in personal and small group training. Our research expert breaks down the unique distinctions from our Fitness Training Report.
The innovative fitness programming ideas keep coming with new concepts that incorporate aerial fitness, electrical muscle stimulation, aquatic Barre, and more.
IHRSA clubs view back problems as an opportunity to improve lives and increase activity.
Health clubs are introducing post-exercise programs, equipment, and spaces to protect members and improve performance.
The demand for shorter, more effective workouts is growing.
Keep your health club members engaged by bringing in some new ideas, from Flamenco-inspired classes to balance-challenging pool aerobics.
A wide variety of fitness assessments guide gyms and members to reach their health goals.
Give your members what they want with these powerful and innovative machines.
Our research expert identifies key findings from IHRSA’s Fitness Training Report, which analyzes small group training clients across demographics.
New products and programs helped group exercise move up the top-10 fitness trends chart.
Gold’s Gym and Crunch are among the first club chains to offer high-quality out-of-club classes for people on the go.
Viewing core training from a variety of perspectives provides a comprehensive sense of what is...and isn't.
Here are three ways the youth market is driving the future of the fitness industry, according to the IHRSA Health Club Consumer Report.
STRONG by Zumba is a high-intensity cardio program with a focus on bodyweight and plyometric exercises.
Studies have found that HIIT outperforms steady-state cardio in several areas. Here is how your club can use HIIT to help members reach their goals.
Group X has become a staple at boutique studios. You can avoid losing market share—or even make gains—with these five simple adjustments.
Stevenson Fitness is leading the pack when it comes to creating a boutique experience in a gym setting. And it starts with how they train their staff.
CrossFit is now renting spaces in traditional facilities and using their unique offerings to help clubs gain new members and retain old ones.
Clubs are offering more performance training options that help members improve function—and discover what they’re made of.
Creating a great group X experience can add significant value to your club's program offerings and help keep members engaged.
Increase retention and membership value by incentivizing health club member participation in non-dues programs.
The landscape of corporate fitness is changing. Make sure you can navigate and anticipate what the future will bring.
What distinguishes your business from competitors? If you're still searching for your 'wow' factor, consider these strategies from industry pros.