Publications

Presented by Larry Conner, CPA, President & General Manager, Stone Creek Club & Spa

Can you identify your largest financial successes for the year? What about the epic fails? Every club has some. The best thing you can do is be fiscally prepared for financial success in the days ahead.

Join Larry Conner, CPA, president and general manager of Stone Creek Club & Spa, in this webinar as he introduces crucial financial information for your fitness business. Whether you’re a large club, a small studio, or you have multiple locations, you always need to go back to the basics!

Learn how to protect what you have (assets), grow what you need (revenues and bottom line), and manage the rest. Determine best methods for management by having the right team and systems in place.

Conner will also explain how your team of employees can manage the “now” while you look to the future for your business. Start with these basics in order to identify great ways to position your business for future financial successes.

Learning Objectives:

  • Discover how to build a team culture that supports financial success
  • Determine what controls and systems you should have in place
  • Examine the day-by-day characteristics and trends to watch by using data that makes sense
  • Learn how to use this to plan and to prepare

“30 years of experience in financial management at all levels in our industry at four different clubs has helped me to understand that your financial success starts, runs, and depends on your team.”

Larry Conner, CPA, President & General Manager

Stone Creek Club & Spa – Covington, LA

Presenter Profile:

Larry Conner, CPA, is the President and General Manager of Stone Creek Club & Spa, a 52,000-square-foot resort club on 15 acres in Covington, LA. Conner was hired over 12 years ago to finish the design, build-out and operate the $26 million resort club, which encompasses 15 tennis courts, two pools, fitness trail, fitness areas, five studios, physical therapy, day spa, cafe and event space. He manages all facets of the day to day operations including the planning, budgeting, marketing, accounting, legal, etc. for the resort club.

Webinar Format

IHRSA webinars are free for IHRSA Members and $79 for non-members. Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for 60 days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location. Instructions for connecting to these valuable webinars will be sent to registered participants 24-48 hours prior to the event.