Publications

Presented by Matt Parrott, Assistant Vice President of Business Development, Corporate Fitness Works

Whether you realize it or not, your fitness business is at risk of becoming an operational dinosaur. You need to develop a culture of innovation in order to survive in today’s competitive market—but doing so isn’t always an easy task.

In this webinar, you’ll learn how to implement an innovation process that allows your business to harvest ideas and develop them into a business strategy.

Corporate Fitness Works’ Matt Parrott will walk attendees through all pieces of the implementation process. He’ll cover developing innovation priorities, creating an innovation team, vetting the best ideas, and avoiding the “business as usual” pitfalls.

Learning Objectives:

  • Discover how to cultivate the best ideas in your organization
  • Develop a mindset of continuous quality improvement
  • Understand how to evaluate and prioritize ideas
  • Learn how to convert ideas into business practice
  • Avoid common innovation program pitfalls

“Ideas are an organization’s most valuable currency. The challenge lies in an organization’s ability to recognize, nurture, and transform their best ideas into future revenues or operational efficiencies. I led the innovation program implementation for our company, and I’d love to share the lessons I learned along the way.”

Matt Parrott, Assistant Vice President of Business Development

Corporate Fitness Works - Overland Park, KS

Presenter Profile:

Dr. Matthew Parrott is a 20-year industry veteran who has held nearly every position within a fitness center. He is an accomplished author, speaker, and entrepreneur. Parrott's diverse background as a university professor, club owner, and corporate fitness management leader provides a unique perspective for industry analysis and thought provocation.

Webinar Format

IHRSA webinars are free for IHRSA Members and $79 for non-members. Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for 60 days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location. Instructions for connecting to these valuable webinars will be sent to registered participants 24-48 hours prior to the event.