It’s no secret that health clubs worldwide are going through challenges, and now is the time to exchange ideas about how to overcome these difficulties. The best way for the fitness industry to tackle reopening is to learn from others who have gone through the journey.
We spoke to Loni Wang, owner of Shenzhen Catic Wellness Group in China, about the reopening of her facility. Wang said she hopes that by sharing her experience, other club operators and owners will be able to reopen successfully.
In this four-part series, we will cover the hardships that impacted Catic Wellness’ reopening and how the club overcame these obstacles. We’ve separated these challenges and opportunities for health clubs into four categories:
- Member Retention, and
In the U.S. alone, roughly 91% of gyms—from big health clubs to small studios—closed due to coronavirus-related mandates. Fitness facilities will face many challenges during the process of reopening.
During our conversation with Wang, she spoke about the issues she sees the fitness industry facing, such as:
- Increased negative perceptions of the industry,
- Reduced number of attendance, and
- Financial burdens.
Since reopening, Wang sees more opportunities arising than challenges. So, let's look at five strategic challenges and opportunities facing clubs after COVID-19.