CBI January/February 2024

How technology builds revenue, ranking the hottest fitness trends, and a historic President's address.

“I have learned throughout the years that self-care and wellness are not indulgences; they are strategic investments in my ability to fulfill my personal and professional potential.”

Mariana Atencio, IHRSA 2024 Keynote Speaker

Journalist, Entrepreneur, & Best-Selling Author


  • Traditions and Transformations: What happens at IHRSA 2024 will NOT stay at IHRSA 2024. The traditions the association forged, including the annual Convention & Trade Show, will endure, but a transformation awaits.


  • IHRSA 2024 Will Change Everything: The next era of our association is here. IHRSA President & CEO Liz Clark says she isn't "one for overhyping events, but I can assure you that IHRSA 2024 will be one for the history books."
  • The Power of Authenticity: IHRSA 2024 keynote speaker, Mariana Atencio, is an award-winning journalist and entrepreneur who made the rare jump from Spanish-language to English-language news when she was hired by NBC from Univision. An inspiring and crusading reporter, Mariana penned a bestselling book, Perfectly You: Embracing the Power of Being Real, that helps people find their true purpose in life.
  • 3 Ways Technology Can Drive Revenue: Today's CMS and CRM systems are loaded with software and AI capabilities that can transform your bottom line.
  • Futurecasting the Fitness Industry for 2024: Here's what trends global industry experts say will dominate 2024.
  • 25 Tips to Make the Most of IHRSA 2024: Get the most out of every second in Los Angeles this year.
  • The Financial State of the Industry: A preview of the highly anticipated IHRSA 2024 Financial Panel.

News & Know How

  • News: Liz Clark, Chris Craytor, and other health and fitness industry leaders ring the opening bell at Nasdaq; IHRSA leaders named among top lobbyists in Washington, D.C.; a report says Ozempic and other GLP-1 drugs will boost the industry; the Bay Club makes a huge purchase; and much more news.
  • International News: The 2023 ChinaFit / IHRSA Forum in Hangzhou, China, is a tremendous success.
  • Influencer: Art McDonald, manager of fitness, lifestyle, and customer service at York University in Toronto, explains how SportsArt has helped the school meet its sustainability goals.
  • Research Roundup: Announcing the release of the 2023 U.S. Health & Fitness Consumer Report. Here's what you need to know.


IHRSA Report

  • Leadership: IHRSA Board Chair Chris Craytor on the importance of this year's IHRSA Convention & Trade Show.
  • Best Practices: Sandra Dunne, managing director of Gym Plus Ireland, on building a great group training experience.
  • Advocacy: Kevin McHugh, president of The Atlantic Club, tells us how IHRSA and New Jersey industry leaders successfully changed state legislation.
  • IHRSA Team Spotlight: Meet another member of the talented IHRSA team: Marc Gagnon, vice president of meetings & trade shows.