As the fitness industry emerges from COVID-19, we must also climb out of the deep economic pain caused by government mandates. To unite the advocacy, public affairs, stakeholder engagement, fundraising, and lobbying efforts of the fitness industry in the United States, IHRSA has launched the new National Health and Fitness Alliance (“NHFA”).
Year 1 Objectives
In its first year, the NHFA will focus on three core objectives:
Establish the NHFA as a new advocacy powerhouse, laser-focused on the United States, capable of profoundly influencing legislation at the national and state levels.
Vigorously pursue a clearly articulated policy agenda, including legislation to provide the industry with relief from the economic harm.
Develop and support a nationwide network of highly effective fitness industry advocates to build relationships with policymakers, advance the NHFA policy agenda, and loudly proclaim the value of health and fitness facilities to external audiences.