9 New Takes on Fitness Programming
The innovative fitness programming ideas keep coming with new concepts that incorporate aerial fitness, electrical muscle stimulation, aquatic Barre, and more.
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How to Strategically Onboard Personal Trainers at Your Gym
Finding and keeping personal trainers isn’t easy. Newtown Athletic Club’s Kate Golden shares insightful tips on how to set up new trainers for success.
Thinking of Franchising a Health Club?
The franchising sector is expected to maintain its 5.2% growth trajectory through 2023. Here’s what to consider before taking the plunge.
Investing in Your Health Club’s Staff Pays Off
Happy and engaged employees can reap benefits for your club in many ways. Here’s how to build a foundation for staffers’ success.
Think Fitness Flooring Is One Size Fits All? Think Again.
Today, health club flooring meets aesthetic, performance, and protective demands.
Recovery Programs Can Be the Boost Your Gym Needs
Health clubs are introducing post-exercise programs, equipment, and spaces to protect members and improve performance.
Strength Training Fuels Popularity of Multi-station Units
Equipment manufacturers are riding the strength-training wave with new multi-stations, plate-loaded machines, and functional frames.
Health Clubs Serve Over 70 Million Consumers—a Record High
Not only are more consumers using health clubs—they’re starting to visit a number of clubs to achieve their goals, according to the IHRSA Health Club Consumer Report.
Public Outreach Has Unexpected Perks for You and Your Gym
Investments in the community and the political arena pay dividends, writes IHRSA Assistant Vice President of Government Relations Jeff Perkins.
Embrace Digital Tools to Boost Membership Sales at Your Gym
From geo-targeting to custom audiences, social media, CRM, and other digital tools have enhanced the membership sales process in endless ways.