Embrace Digital Tools to Boost Membership Sales at Your Gym
From geo-targeting to custom audiences, social media, CRM, and other digital tools have enhanced the membership sales process in endless ways.
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Stationary Bikes Just Keep Getting Better
New-concept upright and recumbent bikes are as exciting as they are essential to the health club experience.
How Technology Can Help You Get the Most Out of Your Equipment
New and developing technology in predictive asset management systems is just the tip of the iceberg for improving your gym—and your capex.
Rethinking Retail: Your Gym’s Untapped Non-dues Revenue Source
The world of retail has changed dramatically, especially for health clubs. Here’s what’s working today, according to three industry leaders.
Embracing Data Standards a ‘Win-Win’ for Fitness Industry
The creation of a new data consortium comes from an old axiom: Regulate yourself before someone else regulates you.
With Apps, Gyms—and Members—Move Beyond Brick-and-mortar
By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
The Ever-evolving Treadmill: New Features & Training Options
Treadmills from TRUE, Technogym, and Life Fitness show off dynamic new features and innovative training options that enhance the user experience.
Protecting Your Gym’s Member Data in a Digital World
Informed consent is critical to managing personal information safely—especially when it comes to biometric technology.
These 12 Workouts Are Shaking Up Fitness Programming
Keep your health club members engaged by bringing in some new ideas, from Flamenco-inspired classes to balance-challenging pool aerobics.
Evolution Architect: Gold’s Gym CEO Shares Secrets to Success
Brandon Bean was given the task of evolving the world’s most venerable brand while protecting its unique legacy.