From geo-targeting to custom audiences, social media, CRM, and other digital tools have enhanced the membership sales process in endless ways.
New-concept upright and recumbent bikes are as exciting as they are essential to the health club experience.
New and developing technology in predictive asset management systems is just the tip of the iceberg for improving your gym—and your capex.
The world of retail has changed dramatically, especially for health clubs. Here’s what’s working today, according to three industry leaders.
The creation of a new data consortium comes from an old axiom: Regulate yourself before someone else regulates you.
By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
Treadmills from TRUE, Technogym, and Life Fitness show off dynamic new features and innovative training options that enhance the user experience.
Informed consent is critical to managing personal information safely—especially when it comes to biometric technology.
Keep your health club members engaged by bringing in some new ideas, from Flamenco-inspired classes to balance-challenging pool aerobics.
Brandon Bean was given the task of evolving the world’s most venerable brand while protecting its unique legacy.