If they're honest, some health club owners will admit that they began with no greater plan than to combine their occupation and their calling. While that's commendable—you must have passion to succeed in any business—it's not enough.
What you need to succeed over the long haul is a strategic plan. Here are some tips from industry leaders on how to formulate one.
Figure Out Where You Fit in the Health Club Landscape
The first thing you must do is identify what your club offers that others in your area don't. Is it lower cost? Better member benefits? More workout options?
Whatever sets your club apart, it should be emphasized in your strategic plan. That will help you leverage your competitive advantage.
"Once your club is up and running you need to differentiate it, distinguish it, from the competition," wrote Joe Cirulli, president and owner of Gainesville Health & Fitness.