Looking at the challenges that health club, gym, and studio owners and operators worldwide face today, you might think they would have a dire outlook on the future of their facilities. Those challenges are plenty: lingering effects of the pandemic, supply chain issues, proposed value-added tax rate increases, higher energy costs, higher interest rates, inflation, a tight labor market, wars, weather events, and fears of a recession.
However, many executives have a broader and longer-term view of the future, one that recognizes that economies and consumer sentiment fluctuate but that changing consumer perspectives about health and fitness can counterbalance and perhaps overcome some current challenges.
Club and studio operators are optimistic about 2023, relative to 2021 and 2022, according to a recent survey of IHRSA member clubs for the 2023 IHRSA Global Report. Of significance, about 80% of respondents expect membership and revenue to grow by more than 5% in 2023. Although this preview will focus on challenges and facilities experiencing growth, more industry data, trends, and information on advocacy efforts are available in the report.