Data has now surpassed oil as the world’s most valuable resource, according to The Economist. While the big money players in data are tech giants (mostly Amazon, Google, and Facebook), nearly every business now depends on data to power their strategic growth.

This, of course, includes health clubs. Never an industry to resist technology, the fitness sector has taken to biometrics, wearables, body-composition analyzers, customer relations management (CRM) software, and other data-rich aggregators. This information, when leveraged into an effective plan, can help clubs recruit new members, retain current ones, improve customer experience, control costs, increase non-dues revenue, and provide for a more profitable enterprise overall.

In the end, data doesn’t change your core mission. All this new technology is in service of creating a superior member experience and improving the efficiency of your club’s operations. Data is merely a tool, but a powerful one. This e-book explains how to get the most out of it.

The e-book includes:

  • Introduction: When Data Talks, What Do You Hear?
  • Part 1: Understanding Psychographics: Data that Influences Behavior & Habits
  • Part 2: CRM, Biometrics, & Surveys: Making Sense (& Cents) of Member Data
  • Conclusion: It’s More Than a Numbers Game