Consider the aesthetic value of your club—do your lighting, flooring, and paint colors reflect your brand and offer a desirable ambience? Space allotment, equipment, and cleanliness have a huge impact on your members experience.
According to an IHRSA report, 90% of members surveyed said they were more likely to renew their membership if their facility was clean. In fact, the report directly states, “A club’s cleanliness is a vital part of its operational, social, and financial success.” Continually re-invest and renew your design vision to create an unmatched, awe-inspiring, energy-filled health and fitness destination.
New Member Onboarding
A successful health club needs an effective new member on-boarding program based on inspiration, education, and empowerment. Gold’s Gym Newburgh has set up an extensive automated onboarding campaign to keep new members engaged and motivated. New members are enrolled in a series of text messages that send in pre-programmed intervals and offer interactive links through the first weeks of membership. These links include offers for consultations, nutrition plans, class programs, and a personal welcome from Murphy himself. Messages are sent throughout the year with other offers and reminders, to keep new members on the right path to renewal.
Health clubs should offer unparalleled programming that creates connection and community. Effective programming will build camaraderie within the membership base and beyond. Murphy suggests making a big impact with community-based fundraisers. Fitness challenges offer a motivating way for members to stay engaged and can add a significant number to your bottom line. Holiday themed events can show your members how much you appreciate what they mean to your club. Recruit local sponsors to donate prizes with an incentive of increasing their own visibility to your membership.