“We, as humans, tend to sometimes get stuck in what we want and how we get it, versus exploring why we want it in the first place,” says Bill McBride, president and CEO of Active Wellness and BMC3 in San Francisco, CA. “We espouse coaching for customers/clients/members to get maximum efficacy in their lifestyle programs, but sometimes businesses need to seek similar coaching or just revisit articulating their ‘passion and why.’”
If you’re having trouble building a winning business strategy, stop to consider your “why” and start thinking less like a business and more like a human.
“This human nature component translates to businesses as well,” McBride says. “Businesses are legal entities made up of people. They tend to have the same challenges as individuals: financial stress, friendships and relationships, break-ups, emotional drama, windfalls, setbacks, etc.”
And this is only the tip of the strategic thinking iceberg. McBride will cover even more in his “Winning in Business Requires Strategy” session on Wednesday, March 21 at IHRSA 2018 in San Diego, CA.