Member Discount

The 2022 IHRSA Health Club Consumer Report

This publication provides demographics and consumer participation data on American health club, gym, and studio users. This product is a PDF download. Sponsored by Optum Health Solutions.

Members: Login

Non-Members: Final Price in Cart

Buy Now

Non-member price is $199.95. Member discounts will show in cart.

The 2022 IHRSA Health Club Consumer Report provides an in-depth look into America's active consumers, specifically those who use a health club, gym, or studio. This data provides owners and operators, suppliers, and fitness professionals significant insights to grasp the behaviors of today's consumers and members.

“Our industry is strong and effective because of the diversity of our members and their offerings. The 2022 IHRSA Health Club Consumer Report was assembled to offer a one-stop ready reference source for health club and studio operators, suppliers, fitness professionals, and third parties to better understand consumer behavior, demographics, and fitness trends.”

Liz Clark, President & CEO


Since the COVID-19 pandemic hit, the health and fitness industry has experienced constant change and fought to stay alive and relevant. It’s evident that the active population can’t give up their in-person fitness routines—​​in 2021, more than one out of five Americans belonged to a health club or fitness studio, totaling 66.5 million consumers ages six and older. This data shows 3.6% growth over the last two years and the need for consumers to feel like part of the community.

The report identifies:

  • popular exercise equipment and activity types,

  • the average cost of membership,

  • how often consumers and members visit health and fitness facilities,

  • the most sought-after facility type, and more.

A deeper look into the data highlights specific trends among demographic groups, including:

  • Gender,

  • Age/Education,

  • Household Income, and

  • Race/Ethnicity.

In 2021, Sports Marketing Surveys USA conducted 18,000 online interviews with a nationwide sample of individuals ages six and older. This report concentrates on the active consumer and member—i.e., someone who used a health club and/or fitness studio within the past 12 months.