TrainAway tracks all of the data generated, and sends monthly usage reports to participating clubs, and also handles all program payments, sending the fees collected directly to clubs’ bank accounts. Clubs can employ the usage data in their marketing and retention efforts, crafting messages to frequent users and corporate clients.
There’s a host of other benefits, as well.
One Year on the Market Means Major Improvements
The Passport Program has additional club-friendly features, and is constantly being updated and enhanced, explains Kenn Gudbergsen, the co-founder of TrainAway.
It has an Admin Panel, an online portal that provides club operators with access to user data, and provides direct control over how users interact with their facilities. “The portal also boasts a toolkit that contains messaging and images to help clubs promote the program, and information that assists front desk staff in welcoming a visitor,” says Verity.
As with any new undertaking, the program is undergoing subtle, on-the-fly modifications based on user need.
“For example, we’ve changed the invitation code system—which ensures that only users with a valid club membership can use the program—to make it easier for clubs and members,” Gudbergsen reports. “Members no longer have to enter a new invitation code every three months. And clubs can now request a new invitation code whenever they like.”
Since the beginning of 2019, TrainAway also has piloted a number of concepts designed to better educate club staff and members, ensure seamless admission of Passport visitors, and more. “We’ll be extending this engagement program in the coming months,” says Gudbergsen, “sharing content, processes, and best practices via webinars, online materials, and direct communication.”
Participation Continues to Grow