Last June, I took the stage for the first time at IHRSA 2022, speaking on “The Value of Podcast Marketing to Create Brand Awareness.” My Dad, Sal Pellegrino, a seasoned speaker himself, was the first one to show up to the session room—the best cheerleader!
This year, we’re co-presenting a session at IHRSA 2023 in San Diego, “4 Gens by 2 Gens: How to Drive Four Generations to Your Gym.” Currently, we have four living generations that are potential customers of your fitness business:
With 30+ years between my Dad—a Boomer—and myself—a Millennial—we both pay attention to various ways fitness business operators attract or, in some cases, repel specific generations. We gathered insight from the past year of interviewing the brightest fitness business operators and gathering all the data needed to ensure that your business strategy considers the generational gaps.
How I Got Into the Fitness Industry
“Are you Sal Pellegrino’s daughter?” is a question I am always proud to answer. Growing up with Sal as my Dad meant a garage full of fitness equipment, never cars. I loved waking up to the sound of the garage doors opening and him “throwing weight around” in the Pellegrino Fitness Institute.
As a 7-year-old girl, I fully understood what IHRSA was and why it was important to my Dad. My parents raised me never to be afraid to flex my biceps for a photo. From day one, I understood the importance of living a healthy life—a big piece of that meant working out.