The long-term viability of the health and fitness club industry, like that of other corporate categories, relies on its ability to grow the customer base for its products and services. Our endeavor, like others, has evolved from an emerging, into a growth, and most recently, into a mature industry. It’s during this latter phase that many types of business reach a tipping point: a critical period when they either adapt and evolve or, failing to do so, begin to erode. For health clubs, the secret to ongoing success, to maintaining an upward trajectory during this period, is to continue to attract new members
So suggests the first page of the 2018 IHRSA Health Club Consumer Report, which is based on nearly 31,000 interviews conducted in 2017 by Sports Marketing Surveys, Inc., a research firm based in Jupiter, FL.
It’s no surprise that this annual publication is one of IHRSA’s perennial best-sellers—in order to attract, serve, and retain consumers, club operators first need to understand them.