Millennials account for 28% of total health club members, according to the IHRSA Health Club Consumer Report. Find out how to attract this prime demographic with insights from our research expert.
Sales & Marketing
Yoga is the top group exercise activity at health clubs nationwide. Here’s how to position your offerings to each generation, from kids to Millennials to seniors.
While membership dues/fees revenue is the lifeblood of health clubs, top-tier clubs also generate a significant portion of revenue from non-dues services—including profit centers.
From geo-targeting to custom audiences, social media, CRM, and other digital tools have enhanced the membership sales process in endless ways.
Poor integration will cost you revenue. Here’s how to get the most from your digital sales tools.
The world of retail has changed dramatically, especially for health clubs. Here’s what’s working today, according to three industry leaders.
Brandon Bean was given the task of evolving the world’s most venerable brand while protecting its unique legacy.
Before you send that text blast about your club’s seasonal discounted classes, make sure you are in compliance with the Telephone Consumer Protection Act (TCPA).
More than a quarter of health club consumers engage in small group training, making it a valuable revenue source to consider cultivating at your club.
Believe it or not, it isn't easy operating a fitness business in a region that experiences 24 hours of sunlight during the summer. But 360 Träningscenter is up for the challenge.
A fully integrated, automated system should take advantage of three distinct sales pipelines. Does yours?
Creating an eco-friendly section in your gym can have a huge impact.
Artificial intelligence-assisted CRM may become your gym’s best sales tool—and sooner than you’d think.
By harnessing the power of consumer activism, your gym can build a fiercely loyal following.
Attracting younger consumers requires that you pay attention to values as much as price.
Jason Reinhardt, founder of Go M.A.D. Fitness and IHRSA board member, shares his ideas on success and talks about his passion for fitness.
The European Union’s new data protection policy has universal implications. Is your fitness business prepared to meet the new standards?
Ready to engage with your members and grow your fitness business? We've got seven easy tips to help you plan a successful social media strategy.
During his IHRSA 2018 session, Don Murphy of Gold’s Gym Newburgh shared insights gained from his 30 years’ experience, from member onboarding to marketing strategies.
How CRM tools can improve lead management and overall revenue.
Learn how to provide a high-end locker room experience without breaking the bank.
The new European Data Protection Regulation, going into effect on May 25, will impact more gyms than you might think.
No two membership pitches should be alike. Learn how to identify prospects' needs and craft tailored-made tours that are sure to close.
By taking the time to craft a Facebook strategy, you can increase referrals and leads for your health club.
The popular smart-cost chain has nearly 200 clubs in France, and is now setting its sights on Canada.
Now a more rooted segment than in their younger days, the Gen X consumer is primed to be a long-time member. Here's how to get them to join your club.
The chairperson of IHRSA’s board of directors discusses hurricanes, multi-brand management, and saving the world through fitness.
Becoming more environmentally friendly can be a boost for any gym seeking to differentiate themselves from the competition.
Clubs have found they can expand brand recognition inside and outside the facility by engraving their logo on exercise equipment.
Bryan O’Rourke, president of the Fitness Industry Technology Council, details three basic steps to any successful health club marketing strategy.
Before you can create great content you have to start with the basics—the three levels of the social media funnel.
Tighten up your gym's sales strategy with these six steps from Jeff Houghtaling, membership director for VillaSport Athletic Club and Spa.
How you reward your gym's members can impact both the member experience and your bottom line.
Blink Fitness is living proof that low-price gyms don't have to come with a bad member experience.
People of all ages are using social media to connect. Failing to be a part of the conversation can negatively impact your club's business.
Here are seven steps to leverage your club's brand advocates, draft sharable content, and create a more powerful social media strategy.
Shannon Malooly, membership and marketing director for The Claremont Club, explains how to differentiate your club without losing integrity.
The Atlantic Club COO Kevin McHugh offers four strategies to increase your club's non-dues revenue and, ultimately, your bottom line.
Marketing and advertising are two different things—and knowing the difference can make or break your communications strategy.