Member Retention Sales & Marketing Coronavirus Coronavirus

What to Communicate in a Pandemic to Engage Your Gym’s Members

During times of social distancing, fostering relationships with your members is more important than ever. Here’s what to communicate to keep members engaged and informed.

What Is Good Health Club Member Service in a Time of Crisis? [VIDEO]
Maintaining member communications is key during a crisis. But in an unprecedented situation, what does good member service look like?
Curated Member Retention Resources for Your Health Club Staff [LIST]
We’ve put together our top webinars, e-books, and articles on health club member retention so your staff can strengthen their skills while your doors are closed.
Managing Health Club Membership During the Coronavirus Crisis
It's time to think about membership dues, suspensions, and cancellations as mandated closures continue.

Research Reports & Publications

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- Member Retention
- Supplier Content
Is Your Health Club Ready to Clean Up in January?
If you’re going to succeed in long-term membership growth, you need to look your best. Here’s how.
Implementing a Strategy to Convert Fitness Services to Virtual
As COVID-19 forces health clubs to close their doors, an alternative for keeping a steady flow of business has arisen. Learn how to make virtual exercises and classes available for members.
Fitness Industry Keeps World Moving During COVID-19 Pandemic
Health clubs and industry suppliers are coming together to help people stay active during the coronavirus crisis.
Coronavirus Conversations Club Operations Part 1 [WEBINAR]
Colin Grant, CEO of Pure International Group, shares his experience overseeing Pure’s 30+ locations across South Asia in the wake of the coronavirus pandemic.
Passport Program Creates Global Connections Among Health Clubs
In its first year after going mobile, the evolving IHRSA Passport Program, powered by TrainAway, is reaching more clubs and more members.
Why Entertainment Options Are Necessary at Your Gym
Today’s gym members are demanding sophisticated exercise entertainment, like cardio machine touchscreens, a library of TV shows, and on-demand classes.

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To be a successful health club, you have to be more than a place to work out. Here’s how to attract new prospects and keep current members motivated and engaged long after they’ve committed to your club.

As New Year's resolutioners flock to your gym, take a moment to review four tips that will help keep you sane and keep your new members coming back all year.

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Help your members stay motivated and fight the urge to drop their fitness routine with these seven tips.

Today’s consumers want seamless, user-friendly technology that mirrors their home entertainment options. Here’s how to give it to them.

Technology needs to complement the personal touch, not replace it. A great health club member experience requires a balanced approach.

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Consumer loyalty is harder to earn and maintain these days. Here’s how to beat the odds.

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Here’s how you can arm yourself with today’s top digital tools.

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Now available exclusively on TrainAway's mobile app, the program offers travelers guest access at nearly 1,000 gyms in more than 30 countries.

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How a single purchase can help you bolster member retention and increase revenue at your club.

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Your members need social connection. Give it to them and watch your club thrive.

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Self-diagnostics can solve equipment problems before they become member problems.

Your gym’s soundtrack is more important than you think.

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By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.

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At Crunch Fitness, engagement doesn’t stop when a member leaves the club.

The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.

Providing therapeutic recovery services can boost your club’s retention and non-dues revenue. Here’s how.

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When you turn members into a community, they’re more likely to stick with your club. Here are 10 research-backed ways to drive engagement.

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AF Benelux is extending its in-club experience with a new app, which will provide digital personal training and an extensive workout library.

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Take member engagement to the next level to watch your results and retention soar.

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The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.

Whether you're stocking your first club or rethinking your current inventory, your equipment is your destiny. Here's how to get the decision right.

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A well-developed business plan incorporates customer experience that only your health club can offer.

Member Exclusive

Knowing your Net Promoter Score isn't enough—you must truly understand it to unlock the door to better member loyalty.

See how this European club chain keeps millennials coming back with the right kind of programming.

When someone buys a membership to your health club, it’s crucial to meet—and ideally exceed—their expectations in order to keep them as a long-term, satisfied club member.

Your club is more than just a building where people work out—it's where a community comes together.

Gyms that excel at capitalizing on their Net Promoter Score tend to implement the same three strategies.

Why you should stop thinking about "customer service" and start thinking about "member experience."

Think you know everything there is to know about health club member retention? These facts may surprise you.

Feedback is a great way to improve the member experience. Learn how to solicit it from members.

Our member retention expert breaks down several research studies to explain why members leave—and how to make them stick around.

Every team member contributes to member retention in your club. Make sure everyone is working together for the best results.

See how real clubs are using NPS metrics and reports to inspire staff and improve their members' experience.

Member Exclusive

Participate in an IHRSA-conducted survey in partnership with The Retention People (TRP), a major research firm specializing in health club member retention and loyalty. IHRSA member clubs can participate in the IHRSA-TRP member loyalty survey at no cost.