Today’s gym members are demanding sophisticated exercise entertainment, like cardio machine touchscreens, a library of TV shows, and on-demand classes.
In its first year after going mobile, the evolving IHRSA Passport Program, powered by TrainAway, is reaching more clubs and more members.
Now available exclusively on TrainAway's mobile app, the program offers travelers guest access at nearly 1,000 gyms in more than 30 countries.
By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
If you’re going to succeed in long-term membership growth, you need to look your best. Here’s how.
The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.
AF Benelux is extending its in-club experience with a new app, which will provide digital personal training and an extensive workout library.
Think you know everything there is to know about health club member retention? These facts may surprise you.
The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.
A well-developed business plan incorporates customer experience that only your health club can offer.
As New Year's resolutioners flock to your gym, take a moment to review four tips that will help keep you sane and keep your new members coming back all year.
Help your members stay motivated and fight the urge to drop their fitness routine with these seven tips.
Today’s consumers want seamless, user-friendly technology that mirrors their home entertainment options. Here’s how to give it to them.
Technology needs to complement the personal touch, not replace it. A great health club member experience requires a balanced approach.
Consumer loyalty is harder to earn and maintain these days. Here’s how to beat the odds.
Here’s how you can arm yourself with today’s top digital tools.
How a single purchase can help you bolster member retention and increase revenue at your club.
Your members need social connection. Give it to them and watch your club thrive.
Self-diagnostics can solve equipment problems before they become member problems.
Your gym’s soundtrack is more important than you think.
At Crunch Fitness, engagement doesn’t stop when a member leaves the club.
Providing therapeutic recovery services can boost your club’s retention and non-dues revenue. Here’s how.
When you turn members into a community, they’re more likely to stick with your club. Here are 10 research-backed ways to drive engagement.
Take member engagement to the next level to watch your results and retention soar.
Whether you're stocking your first club or rethinking your current inventory, your equipment is your destiny. Here's how to get the decision right.
See how this European club chain keeps millennials coming back with the right kind of programming.
When someone buys a membership to your health club, it’s crucial to meet—and ideally exceed—their expectations in order to keep them as a long-term, satisfied club member.
Your club is more than just a building where people work out—it's where a community comes together.
Gyms that excel at capitalizing on their Net Promoter Score tend to implement the same three strategies.
Why you should stop thinking about "customer service" and start thinking about "member experience."
Feedback is a great way to improve the member experience. Learn how to solicit it from members.
Our member retention expert breaks down several research studies to explain why members leave—and how to make them stick around.
Every team member contributes to member retention in your club. Make sure everyone is working together for the best results.
See how real clubs are using NPS metrics and reports to inspire staff and improve their members' experience.
Participate in an IHRSA-conducted survey in partnership with The Retention People (TRP), a major research firm specializing in health club member retention and loyalty. IHRSA member clubs can participate in the IHRSA-TRP member loyalty survey at no cost.