Why Entertainment Options Are Necessary at Your Gym
Today’s gym members are demanding sophisticated exercise entertainment, like cardio machine touchscreens, a library of TV shows, and on-demand classes.
Member Retention
Strategy & Finance Member Retention CBI
Passport Program Creates Global Connections Among Health Clubs
In its first year after going mobile, the evolving IHRSA Passport Program, powered by TrainAway, is reaching more clubs and more members.
-
Retain Traveling Members with Enhanced IHRSA Passport Program
Now available exclusively on TrainAway's mobile app, the program offers travelers guest access at nearly 1,000 gyms in more than 30 countries.
With Apps, Gyms—and Members—Move Beyond Brick-and-mortar
By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
Research Reports & Publications
Is Your Health Club Ready to Clean Up in January?
If you’re going to succeed in long-term membership growth, you need to look your best. Here’s how.
The Cost of Replacing a Health Club Member
The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.
Anytime Fitness Benelux Eyes a New Digital Member Experience
AF Benelux is extending its in-club experience with a new app, which will provide digital personal training and an extensive workout library.
15 Surprising Facts About Health Club Member Retention
Think you know everything there is to know about health club member retention? These facts may surprise you.
How Gyms Are Using Member Data to Increase Retention
The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.
Make Customer Experience Part of Your Gym's Business Plan
A well-developed business plan incorporates customer experience that only your health club can offer.
4 Strategies to Survive the Post-New Year Workout Rush
As New Year's resolutioners flock to your gym, take a moment to review four tips that will help keep you sane and keep your new members coming back all year.
7 Ways to Keep Your Gym’s Members Engaged Over the Holidays
Help your members stay motivated and fight the urge to drop their fitness routine with these seven tips.
Why Health Club Owners Must Deliver Exertainment
Today’s consumers want seamless, user-friendly technology that mirrors their home entertainment options. Here’s how to give it to them.
Have We Made Health Club Customer Service Too Frictionless?
Technology needs to complement the personal touch, not replace it. A great health club member experience requires a balanced approach.
5 Ways to Master Customer Experience for Your Health Club
Consumer loyalty is harder to earn and maintain these days. Here’s how to beat the odds.
Why Health Club Retention Requires a Technology Solution
Here’s how you can arm yourself with today’s top digital tools.
A Simple Solution for Health Club Attrition
How a single purchase can help you bolster member retention and increase revenue at your club.
Why Your Gym Needs to Be a Community Center
Your members need social connection. Give it to them and watch your club thrive.
How Smart Equipment Can Boost Health Club Retention
Self-diagnostics can solve equipment problems before they become member problems.
Taking Health Club Digital Engagement to the Next Level
At Crunch Fitness, engagement doesn’t stop when a member leaves the club.
Why Recovery Is Essential to Health Club Retention
Providing therapeutic recovery services can boost your club’s retention and non-dues revenue. Here’s how.
10 Ways Member Engagement Drives Health Club Retention
When you turn members into a community, they’re more likely to stick with your club. Here are 10 research-backed ways to drive engagement.
Be the ‘Coach’ Your Gym Members Need
Take member engagement to the next level to watch your results and retention soar.
Is Your Gym's Equipment Killing Member Retention?
Whether you're stocking your first club or rethinking your current inventory, your equipment is your destiny. Here's how to get the decision right.
Member Exclusive
3 Tips to Improve Health Club Member Loyalty
Knowing your Net Promoter Score isn't enough—you must truly understand it to unlock the door to better member loyalty.
3 Ways Holmes Place Health Clubs is Retaining Millennials Through Programming
See how this European club chain keeps millennials coming back with the right kind of programming.
What Do Members Expect from a Health Club?
When someone buys a membership to your health club, it’s crucial to meet—and ideally exceed—their expectations in order to keep them as a long-term, satisfied club member.
The Benefits of Thinking of Your Health Club as a Community Center
Your club is more than just a building where people work out—it's where a community comes together.
3 Ways Top Gyms Create Raving Fans Using Their Net Promoter Score
Gyms that excel at capitalizing on their Net Promoter Score tend to implement the same three strategies.
Health Club Member Experience is the New Customer Service
Why you should stop thinking about "customer service" and start thinking about "member experience."
4 Ways to Solicit Health Club Member Feedback
Feedback is a great way to improve the member experience. Learn how to solicit it from members.
5 Reasons Health Club Members Quit (and How to Make Them Stay)
Our member retention expert breaks down several research studies to explain why members leave—and how to make them stick around.
Health Club Member Retention Is a Team Effort
Every team member contributes to member retention in your club. Make sure everyone is working together for the best results.
Health Clubs Use ‘Net Promoter Score’ to Improve Member Experience
See how real clubs are using NPS metrics and reports to inspire staff and improve their members' experience.
Member Exclusive
Improve Health Club Member Loyalty with The Net Promoter Score
Participate in an IHRSA-conducted survey in partnership with The Retention People (TRP), a major research firm specializing in health club member retention and loyalty. IHRSA member clubs can participate in the IHRSA-TRP member loyalty survey at no cost.
