Research-based guidance on retaining and engaging your club’s members, including strategies to enhance member experience.
Improve Your Club
Strategies and best practices about health club programming, including group exercise, corporate fitness, and the latest trends.
Best practices, case studies, and expert advice about hiring, training, and retaining your health club’s staff.
Guidance to help you make the best purchasing decisions, implement maintenance strategies, and stay up-to-date on equipment products.
Advice and strategies to help you become a stronger, more effective leader of your club. Learn from successful fitness industry veterans.
All the information you need to run a successful personal training program, including small group training strategies and certification standards.
Advice about running and maintaining your facility. Learn about the latest in health club design and facility-related product features.
Wellness & Community Programming
Expert advice to help you strengthen your club’s wellness programming, health promotion strategies, and community programming.
Tips and tricks to hone your club’s sales and marketing efforts, including social media best practices and membership sales strategies.
High-level information about health club strategic planning, financial strategy, resource allocation, and industry trends.
Expert advice and best practices about state, federal, and international laws and requirements affecting health clubs like yours.
Information to strengthen your technology strategy. Find guidance on technology investment, equipment tech, wearables, and products.
Articles, webinars, and resources designed to help health clubs navigate the coronavirus pandemic.