The 2020 IHRSA Health Club Consumer Report
This annual publication provides demographics and health, sports, and fitness participation data on America’s health club and studio users. New to this year’s report is an analysis of trends since 2010 as well as the impact of COVID-19 on the fitness consumer. This product is a PDF download. Sponsored by ClubReady.
The 2020 IHRSA Health Club Consumer Report provides club and studio operators, suppliers, and fitness professionals with the data and insights to better understand health club and studio consumers and fitness participants.
“Over the past decade, consumers have increasingly utilized fitness facilities to meet their physical activity and overall health goals. The total number of times Americans used a health club rose from 4.6 billion visits in 2010 to 6.7 billion visits in 2019, an impressive 45% increase. 'The 2020 IHRSA Health Club Consumer Report' provides in-depth analysis for club operators, suppliers, and fitness professionals to better understand club consumer behavior, demographics, and participation trends over the past decade and beyond.”
Jay Ablondi, Executive Vice President of Global Products
IHRSA - Boston
The report is organized into the following chapters:
- Executive Summary: 10 takeaways recapping fitness club trends since 2010, the impact of COVID-19 on the consumer, and applications for fitness industry stakeholders
- Chapter 1: U.S. Health & Fitness Club Member Trends
- Chapter 2: Health & Fitness Club Attendance & Tenure
- Chapter 3: Health & Fitness Club Member Fees
- Chapter 4: Activity Participation & Equipment Usage at Health Clubs
- Chapter 5: Health & Fitness Club Members by Gender
- Chapter 6: Health & Fitness Club Members by Age
- Chapter 7: Health & Fitness Club Members by Education & Household Income
- Chapter 8: Health & Fitness Club by Race & Ethnicity
- Chapter 9: U.S. Health & Fitness Club Member Outlook
The 2020 IHRSA Health Club Consumer Report is based on the analysis of 18,000 online interviews that were carried out with a nationwide sample of individuals and households in early 2020.