The COVID Era Fitness Consumer: Part 1
"The COVID Era Fitness Consumer: Consumers Say There’s No Perfect Substitute for Their Health Club" is a report excerpt based on a study of American health club members commissioned by IHRSA and conducted by Kelton. This installment examines member sentiment and activity behavior while their health clubs and gyms were closed.
"The COVID Era Fitness Consumer: Consumers Say There’s No Perfect Substitute for Their Health Club" discusses U.S. health club member sentiment and physical activity behavior during the COVID-19 pandemic. This report delves into the role clubs and gyms play in maintaining and improving the health and fitness of members.
The COVID Era Fitness Consumer is based on a survey of 1,171 people aged 18+ in the United States who currently have a gym membership, or recently canceled their gym membership due to COVID-19. The survey was conducted online during the period of August 24-28, 2020, and has a margin of error of +/- 2.9%.
“While health and fitness clubs were closed due to COVID-19, members were forced to change up their routines. While some have gotten creative with at-home workouts, others continue to struggle as nothing quite compares to being in the gym. Health club and gym users look forward to returning to their gym—and the routines and friendly faces they associate with it—as they push to reach their personal fitness goals.”
Kristen Walsh, Associate Publisher