No two membership pitches should be alike. Learn how to identify prospects' needs and craft tailored-made tours that are sure to close.
Tighten up your gym's sales strategy with these six steps from Jeff Houghtaling, membership director for VillaSport Athletic Club and Spa.
How you reward your gym's members can impact both the member experience and your bottom line.
Personal training is a large—and growing—source of revenue for many health clubs. But are your personal trainers willing and able to play a successful role in the sales process?
The Atlantic Club COO Kevin McHugh offers four strategies to increase your club's non-dues revenue and, ultimately, your bottom line.