Publications

Presented by Tammy Beil, Director of Marketing, Club OS

“Many of today’s clubs don’t have full-time sales staff,” said Eddie Tock, CEO of REX Roundtables for Executives, in a recent CBI article. “And, often, those with sales teams have eliminated the sales manager position for budgetary reasons. As a result, a good sales CRM system that automates the process is essential.”

However, understanding the ins and outs of CRM (customer relationship management) and marketing automation can be difficult. What are they, exactly? And do you need both?

This webinar will clearly define CRM and marketing automation. You’ll learn about the role of each tool and find out why they are critical in generating new customers and improving retention. Club OS Director of Marketing Tammy Beil will walk attendees through the important aspects of this software and its capabilities.

Learning Objectives:

  • Understand the difference between CRM and marketing automation
  • Learn the role and impact CRM and marketing automation have on your lead management and sales funnel optimization
  • Identify common business pain points that CRM and marketing automation help solve
  • Discover how CRM and marketing automation can increase revenue and improve member retention

“Today people talk about artificial intelligence, CRM, marketing automation, and big data, but may not clearly understand how these things all interrelate to each other—specifically related to the fitness industry. It’s important to recognize the major impact that these technologies and software can have on growing your business, managing operations more smoothly, and giving you time back to do the things you like best.”

Tammy Beil, Director of Marketing

Club OS – Philadelphia

Presenter Profile:

Tammy A. Beil has decades of executive experience in business development and marketing. Her leadership roles have included Fortune 100 companies, start-ups, and business ownership within the technology, fitness, transportation, home security, and healthcare industries. Beil is known for her ability to bridge the gap between sales and marketing, identify new markets and audiences, and break down the barriers to accelerated revenue growth.

In 2008 she was named Marketing Executive of the Year by the Transportation Marketing and Sales Association. She holds MBA and BS degrees, with distinction, from Penn State University.

Webinar Format

IHRSA webinars are free for IHRSA Members and $79 for non-members. Each webinar purchased will provide you with access to the live presentation of your choice for as many of your staff as you choose, plus all downloadable materials, and unlimited access to the archived webinar for 60 days. The fee includes one webinar connection and one set of handouts for unlimited attendees at one location. Instructions for connecting to these valuable webinars will be sent to registered participants 24-48 hours prior to the event.