In just a few years, virtual assistants and chatbots have became familiar parts of everyday life.
Alexa, Siri, Google Home, and other services have been integrated into our daily routines, while chatbots assist us in a range of tasks in our online interactions.
But even though we’re comfortable with this technology, many of us still don’t know the fundamentals of how artificial intelligence (AI) work or how to use these digital tools for our own business purposes.
That’s a mistake, says Fred Hoffman, owner of Fitness Resources in France. “You need to engage and connect with your audience on mobile platforms,” he said during an education session at IHRSA 2019 in San Diego, CA. “You need to see how AI, virtual reality, and chatbots fit into your overall digital strategy.”
Technology drives a lot of fitness content, said Hoffman, and these platforms can support a range of health club business models. Exergames, podcasts, apps, wearables, video content on YouTube and Vimeo—all of these elements are powered by AI and sophisticated algorithms that can be leveraged to create a better customer experience for your members.