Publications

It's amazing what effective social media marketing can do for your club. But for busy owners and operators it can be difficult to know where to start.

This e-book will help you develop a manageable strategy to capture and captivate your members and your community. In the end, a strong social media strategy can help your club’s retention and growth at a cost that is easy to fit in your budget.

“While behaviorialists and social scientists often weigh in on the relative health and harm of online culture, business owners have no ambivalence about its importance: social media is a necessity.”

This e-book includes:

  • Introduction: Why You Need to Be on Social Media
  • How to Build a Powerful Social Media Strategy
  • Rules of Engagement: How to Put Your Strategy into Action
  • From Posts to Profits: Crafting the Right Content for Your Platform
  • Facebook: How One Club Uses It
  • Conclusion: Be Bold, but Know Your Liabilities