The COVID Era Fitness Consumer: Part 3
"The COVID Era Fitness Consumer: Members Are Moving Toward a Healthier Future” is the third installment in The COVID Era Fitness Consumer series. The series is based on a survey of American health club members, which was conducted by Kelton Global.
The COVID Era Fitness Consumer: Members Are Moving Toward a Healthier Future discusses the health and wellness commitments of fitness club members. Also included are goals by gender, generational group, and health condition. A printable one-page infographic highlights the top four goals of members as well as their confidence in the safety of their health club.
Some of the key findings in the report include:
- 88% of members who have returned are confident in the safety precautions their fitness club has taken;
- 58% of members aim to be more physically active, the number one health goal among fitness club users;
- Baby Boomers are more committed to being more physically active and eating healthier than other generations; and
- Those at elevated risk of COVID-19 due to preexisting conditions are doubling down on health commitments.
The COVID Era Fitness Consumer is based on a survey of 1,171 people aged 18+ in the United States who currently have a gym membership, or recently canceled their gym membership due to COVID-19. The survey was conducted online during the period of August 24-28, 2020, and has a margin of error of +/- 2.9%.
Contact Melissa Rodriguez, IHRSA's senior research manager, with questions at firstname.lastname@example.org or +1 617-951-0055 x194.
“'The COVID Era Fitness Consumer' shows that after months of closures, members are renewing their health and wellness goals and looking forward to returning to their fitness clubs. The only other activity members missed more than going to the gym was visiting their loved ones. Nearly 90% of members who have returned to their clubs have expressed complete confidence in the safety precautions their fitness centers have taken.”
Melissa Rodriguez, Senior Research Manager