Let’s start this article with a ‘would you rather.’
Would you rather read a 10-page story that describes a gym’s philanthropic efforts or watch a 5-minute video that takes you on a visual journey and puts you in the office of the owner who is leading the charge?
For most people, the answer to this question is easy. Seeing the story unfold before your eyes makes it easier to believe in the products and services being promoted.
In fact, a study from Social Media Week shows that the vast majority of people retain information presented via video better than information presented via text (95% for video versus 10% for only text).
Therefore, it’s no surprise that more businesses have started to rely on video as a way to amplify valuable messaging, and ultimately, reach more customers.
Ryan Snaadt, owner of Snaadt Media Group, showed video newcomers and veterans alike how to improve video content during his IHRSA 2021 session. If you’re a fitness professional looking to show more customers what you’re all about, here’s an overview of everything you need to know to start creating effective videos for your brand.
But, before we begin, I know you’re still thinking...
Do I Really Need to Shoot Video?
The answer is ‘yes.’
Many businesses avoid shooting video out of fear. Internal monologues about resistance to shooting video can sound something like:
‘If I make a video and it is poor quality, my customers will leave.’
‘I’m not interesting enough to shoot a video.’
‘I don’t have the correct equipment. High-quality video requires expensive gear.’
‘If I produce a video, it won’t make that much of a difference anyway.’
Snaadt reminds us of the power of taking action and advising against needing our creations to be perfect. He says, “If you 'screw it [the video] up' don’t think it will ruin your business. Your audience doesn’t expect perfection from a beginner.”