Publications

The phrase “meet the customer where they are” has resonated with industry leaders and in discussions over the past few months. In particular, using digital marketing and successfully collecting data in order to understand your customers is an integral part in “meeting them” where they are, whether that is in person or virtually.

Online fitness solutions, in-person classes, one-on-one virtual training and beyond, knowing who your customer is and their preferences can make or break your business. In this session, identify digital marketing methods you can use to create a clear understanding of your customer. With this information, become a long-term solution for wellness goals, and not just another membership!

Learning Objectives

• Identify digital marketing solutions and discover ways to increase the reliability of your current programs
• Look into ways to create a personalized experience for the customer from sales lead to official member
• Look at new goals, needs, and preferences for the fitness consumer, and align your brand with complimenting offerings

Presenter Profile

Alan Leach currently serves as CEO, sales trainer, and director of sales & marketing for the West Wood Club, based in Dublin, Ireland. He uses his 33 years of health club and sales and marketing management experience to serve more than 36,000 health club members at seven West Wood Club locations in Ireland and Bosnia.