Although training has historically attracted consumers from higher income households, the report shows how small group training caters to health clubgoers from all income brackets.
Small group training users pay an average of $33.96 per session.
As expected, SGT users paid less per session than personal training clients. The average fee paid per small group training session was $33.96, while the average fee paid for personal training was nearly twice as much, at $65.86 per session.
While cost may hinder more price-sensitive consumers from signing up for training, SGT offers some of the benefits of customized fitness instruction at an affordable cost. Whether at a club, gym, or studio, consumers from any income level can engage in SGT to help them reach their athletic, fitness, and wellness goals.
SGT has near-equal penetration rates across most income brackets.
IHRSA’s Fitness Training Report shows what most can expect regarding training utilization by income: consumers with annual household incomes (HHI) of at least $100,000 per year take up the largest share of training clients. More than two out of five personal training and small group training clients come from households with annual incomes of at least $100,000.
However, when observed as a percent of consumers from each income bracket, SGT utilization is comparable across various income groups. Roughly 27% of consumers with an annual HHI of at least $100,000 engaged in small group training, while 29% of health clubgoers with an annual HHI between $75,000 and $99,999 used small group training. SGT penetration rates for lower and middle-income brackets were similar as 26% of consumers from households ranging between $25,000 and $74,999 engaged in SGT.