Publications

Winning over more members and selling in a digitally complicated marketplace during the COVID-19 era is tough, but not impossible. Learn key strategies to satisfy the needs of every generation in the fitness industry. With the changing landscape of the fitness industry (brick and mortar, studios, virtual, and online), takeaway some effective ways to sell and retain.

Learning Objectives:

• Learn key strategies to sell value to every generation during COVID-19 era

• Key strategies to keep leads and members flowing into the club even during COVID-19 times

• Creating raving fans doesn't just happen, it takes planned effort and execution

• Selling value in a digitally complicated era

• Key tips to sell solutions and keep your members connected

Presenter Bio:

Tim Forrest has over 25 years in the fitness industry, ranging from management experience in high-end athletic clubs, corporate fitness, fitness-only clubs, and high volume/low price point clubs. He is currently president and founder of Zone Fitness Clubs and Zone brand clubs. Tim is also President of Fitness Ventures Team, a full-service consulting firm focused on supporting several clubs with sales and marketing strategies, leadership training, operations, and best practices to drive profitability. Tim has been a featured speaker for IHRSA for over 20 years and is the former VP of Sales and Operations for Wellbridge Company and Lifestyle Family Fitness Centers.