Sales and revenue are the lifeblood of your business. But maintaining target membership fees and non-dues revenue is a constant battle. Shiny new boutiques pop up daily, and sales staff have to cut through a growing clutter of marketing messages over multiple platforms that get noisier by the day.
To grow your business, you need to approach it like any journey. You need to know where you’re starting from and where you want to go. Your sales funnel has to be organized and well-defined. How many leads do you generate per month? Where do they come from? What are your conversion rates? Goals? How many memberships per month do you want to add? How many points of contact do you have with members and prospects?
Maybe a more pressing question is: Do you have your mobile strategy in place? Social Media Marketing Consultant Scott Rawcliffe identifies three levels of the social media sales funnel:
Conversions are where most of your energy and investment goes, whether or not social media is a significant part of your sales outreach. (It should be, says Rawcliffe).
To improve lead management, conversion rates, and subsequent sales, you need to make sure your customer relationship management (CRM) is on point. First, make sure you have the foundational aspects of good selling in place by doing the following.