Since the beginning of the coronavirus crisis, the number one thing we’ve heard from industry leaders is that in order to maintain their business, communication is key.
Whether it’s through email, newsletters, or daily social media posts, leaders say your members are more likely to stay loyal if they are well-informed. It’s critical to divulge information your members will want and need. In that aspect, your business will be able to keep your members engaged through the remainder of this crisis and into your eventual reopening.
“The current situation is dire indeed and there will be fallout in our industry affecting clubs and members,” said Brent Darden, principal of Brent Darden Consulting, in a letter to the industry. “So many clubs are worried about just surviving by any means possible, and rightly so. Adopting a mindset that you will make it through this and thrive when it is over is a positive start. Pushing the reset button and planning your revival will help ensure a successful future.”
But be sure to communicate that to your members. Here’s how.