Transparency Is Key
It is no secret that nearly every business in every industry across the globe has felt the effects of the COVID-19 pandemic.
Your members want to stay in the loop. They want to know what your club is experiencing and how you plan to handle any impacts to your business and to their membership.
Be sure to share the good news, too. Let your members know the contributions you’re making to your community. Have you been able to donate supplies, support local charities, or offer free virtual workouts? Let them know!
IHRSA has already heard from many health clubs that are working hard to keep their membership engaged and healthy through virtual classes or by supporting nonprofit organizations who are helping those who are affected. Let us know what your company is doing via email to email@example.com.
Managing Your Health Club Memberships
As we’ve said in a recent article, by considering the best interests of your business and your membership base, you can create a scenario that brings in much needed revenue, keeps staff employed, and keeps your members engaged—and healthy.
Health club members have been vocal about how their gyms have handled their memberships—both positively and negatively.
Get ahead of your members by letting them know how you are working to accommodate membership needs, what their new or revised dues options are, and explain new virtual and on-site offerings, what your class structure looks like and what your future club goals are. Promote new classes, policies, and procedures as much as possible, on any and all platforms that your club uses. See what some IHRSA clubs have done in their communities.
Be transparent about how membership dues are allowing you to keep instructors employed—even if just virtually—and ensure your club is equipped with all the safety measures needed to protect members and staff.