For the past few years, we’ve discussed the importance of omnichannel marketing. We defined it in several ways, but it always seems to boil down to connecting with the customers that drive your business wherever they are. But how do you most effectively tap into the omnichannel experience?
“Channel priorities and engagement levels depend on a variety of factors and include websites, mobile apps, social media, print media, broadcast media, email, events, messengers, location branding, and more,” explains Tony Stehn, vice president of digital marketing sales at Americaneagle.com, a full-service digital agency.
“There is rarely a single solution that works across varying businesses and markets. Our experience with fitness clubs across several categories, sizes, and regions provides an educated starting point with new clients. Our discovery process is geared to efficiently customize an omnichannel engagement strategy that best serves each unique client and maximizes ROMI, or return on marketing investment.”
Website as the Focal Point
While it seems that there are an endless number of social channels and platforms—and they seem to grow every month—the one consistent point of contact and start of any member journey is most often your website.