Over the years, health club operators have learned to put a priority on member onboarding services. Acclimating new recruits to your club’s physical environment and range of services plays a critical role in building a long-term relationship. Matching them with an effective training program will keep them engaged for the long run.
Onboarding employees can be just as important. Key staff positions need to grasp your culture and policies through a carefully managed process. Club owners have learned the hard way over the years that slotting in new staff without adequate preparation can lead to a churn-and-burn environment that wastes time and money.
“Onboarding can make or break your employees,” says
Kate Golden, director of people and fitness operations at Newtown Athletic Club. “It’s really what’s going to change your employee from being successful in their first three months, six months.”