By taking the time to craft a Facebook strategy, you can increase referrals and leads for your health club.
Sales & Marketing
No two membership pitches should be alike. Learn how to identify prospects' needs and craft tailored-made tours that are sure to close.
The popular smart-cost chain has nearly 200 clubs in France, and is now setting its sights on Canada.
The chairperson of IHRSA’s board of directors discusses hurricanes, multi-brand management, and saving the world through fitness.
Becoming more environmentally friendly can be a boost for any gym seeking to differentiate themselves from the competition.
Bryan O’Rourke, president of the Fitness Industry Technology Council, details three basic steps to any successful health club marketing strategy.
Tighten up your gym's sales strategy with these six steps from Jeff Houghtaling, membership director for VillaSport Athletic Club and Spa.
How you reward your gym's members can impact both the member experience and your bottom line.
Blink Fitness is living proof that low-price gyms don't have to come with a bad member experience.
The Atlantic Club COO Kevin McHugh offers four strategies to increase your club's non-dues revenue and, ultimately, your bottom line.
Now a more rooted segment than in their younger days, the Gen X consumer is primed to be a long-time member. Here's how to get them to join your club.
Clubs have found they can expand brand recognition inside and outside the facility by engraving their logo on exercise equipment.
Before you can create great content you have to start with the basics—the three levels of the social media funnel.
People of all ages are using social media to connect. Failing to be a part of the conversation can negatively impact your club's business.
Here are seven steps to leverage your club's brand advocates, draft sharable content, and create a more powerful social media strategy.
Shannon Malooly, membership and marketing director for The Claremont Club, explains how to differentiate your club without losing integrity.
Marketing and advertising are two different things—and knowing the difference can make or break your communications strategy.