7 Tips to Keep Members Engaged During the Holidays
1. Make it competitive
The element of competition can add an extra motivator to keep members engaged with the club despite busy schedules. Some clubs run challenges throughout December, with a points system and prizes awarded for attending classes, working out, and attending club events.
2. Consider adding a few seasonal classes
New, temporary offerings can help get people excited about coming in during the busy holiday season. For example, try shorter, higher intensity classes to appeal to busy members, or meditative yoga for those feeling stressed by the season. Some gyms have also offered special, large classes on Christmas Eve or New Year’s Eve.
3. Host an event or party at your club
Fostering a sense of community is great for retention, and social events can help build that community. Try running a special workout, a racquetball or squash tournament, holiday race, or throw a holiday party at the club (or off-site).
4. Offer guest privileges to traveling members
If your members work out while traveling, they’re more likely to keep up with their workout regimen once they’re home. If you’re enrolled in The IHRSA Passport Program—a free IHRSA member benefit—your members who travel during the holidays can enjoy discounted guest privileges at a worldwide network of participating clubs.
Beginning in 2019, The IHRSA Passport Program, powered by TrainAway, will make it easier than ever for your members to search for and purchase discounted gym passes at a participating IHRSA club using a mobile app. If you’re an IHRSA member, enroll through TrainAway to get started.