Anthony Radek, the category lead for consoles at Life Fitness, based in Rosemont, IL, notes that digital screens provide a world of opportunities to enhance fitness activities. “These include virtual courses that motivate through gamification, and streaming entertainment, such as Netflix or YouTube, for users who are looking to escape. ... And those looking to improve their performance can track their workouts via an Apple Watch or popular apps.”
In discussing exertainment, the word “motivation” comes up repeatedly.
“You can become immersed in a motivational class or course,” Radek says, “or check out TV shows or streaming apps. Watching entertaining content makes workouts more enjoyable and helps the time pass faster, leading members to adhere to their programs longer.
“Tapping into an immersive experience helps them attain new performance levels.”
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A host of options to address a wealth of differing preferences is critical, but equally important is members’ ability to customize and stamp their own identity on their choices. Each user wants a tailored portfolio that’s based on their own histories, abilities, tastes, needs, and passions.
Exertainment is adept at catering to their desires, particularly in the case of cloud-based systems.
“Technogym’s Mywellness cloud platform allows any user to log in on any piece of equipment and access their personal profile, which features their email, social media, web bookmarks, favorite TV programs, Netflix account, etc.,” Manaresi says.
“Today, thanks to the platform, we’re able to offer users a completely personalized experience in terms of training, data, and entertainment.”