Publications

As we enter 2023, there is a renewed sense that “the worst is behind us.” However, we also know new challenges are present. From re-engaging membership bases, advancing the skill set of new employees, and a continued focus on relaunching ancillary revenue opportunities, there are many new ‘trends’ we are forced to contend with. In this session, we will discuss a variety of ways you can use technology tools to improve engagement, efficiency, and long-term success.

Learning Objectives:

• Understand trends on the horizon that we need to be prepared for
• Learn about specific impacts that engagement has on your membership
• Hear about strategies to connect with hybrid members
• Discuss distinct strategies for your personal training, small group training, and general membership population

Presenter Profile:

Terry Woods is an industry veteran with over 27 years of focusing on implementing customer solutions through multiple forward-facing roles in sales, marketing, product development, and customer service. Specializing in a consultative approach, and combining the ability to problem solve, Terry has implemented successful solutions for facilities throughout the world. Terry also enjoys coaching on both a professional and personal level.