IHRSA’s Guide to Health Club Member Retention
Everything you need to know about engaging and retaining members at your club.
“The club should make all possible efforts to guarantee that the members see results…when members see results, they continue to be motivated and engaged.”
Fred Hoffman, Owner
Fitness Resources Consulting Services
Gaining new members is often the top priority for health clubs, as it should be—growth is critical for any successful business. However, having a narrow focus on recruitment tends to distract from keeping those hard-earned new members happy and engaged.
And when members don’t feel taken care of, a disconnect between brand expectations and brand experience forms, and, ultimately, retention suffers.
This e-book is designed to help you create a strategy to keep members active and engaged in your club from the day they join and for years to come. You’ll learn:
- Reasons health club members quit (and how to make them stay)
- Onboarding best practices to get members on track in their first six weeks
- Why health club member retention is a team effort
- How fitness technology enhances member engagement