Will they return? Will they use a health club, gym or studio to exercise? Have they adapted to exercising outside of a fitness facility? These are some of the questions every health club, gym, or studio operator asks themselves as they strive towards business as usual.
Insights from four key global fitness markets provide some answers. Three takeaways attest to the critical role health clubs play in making the world a healthier and more active place. The markets—the U.S., Spain, Poland, and India—combined account for 74.8 million members, representing 41% of total members across the globe.
Here are the three takeaways, based on reports done on each region.
1. A large majority of health club members plan to return.
In all four countries, the majority of health club-goers plan to return once their clubs reopen. Although the percentage varies across countries, collectively, nearly seven out of 10 club users in the U.S., Spain, Poland, and India plan to return to their health and fitness centers.
65% of members in the U.S. plan to rejoin their health clubs.
As many as 91% of health clubs and studios were closed over the course of statewide shutdowns in the U.S., according to ABC Financial data. After a long layoff from working out at a health club, nearly two-thirds of members plan to rejoin their clubs in the U.S. Based on an MXM shutdown survey of nearly 150,000 members, 65.7% indicated that they would likely rejoin their health & fitness facility.