Publications

Gaining new members is often the top priority for health clubs, as it should be—growth is critical for any successful business. However, having a narrow focus on recruitment tends to distract from keeping those hard-earned new members happy and engaged.

And when members don’t feel taken care of, a disconnect between brand expectations and brand experience forms, and, ultimately, retention suffers.

This toolkit is designed to help you create a strategy to keep members active and engaged in your club from the day they join and for years to come. It includes:

  • Five reasons health club members quit (and how to make them stay)
  • Proven member onboarding strategies
  • The role staff plays in member retention
  • How fitness technology enhances member engagement
  • A member retention tune-up checklist

“Results show that any type of interaction with a member at risk of canceling can reduce the likelihood of dropping out by nearly 10%.”

Jay Ablondi, Executive Vice President of Global Products

IHRSA - Boston