This doesn’t have to be a disadvantage. You no longer have to rely on personal interactions to increase member retention. Connection with members by push notifications, email, and text messaging doubles the likelihood that they will be committed customers.
In the IHRSA webinar, Create a Member Journey that Drives Legendary Loyalty, Dustin Schnee, regional fitness director of Merritt Clubs, mentions “The Rule of Seven” in marketing. The idea is that people need to see your marketing message seven times before they take action. As a result, it’s important to connect with new members right away, then create a plan to maintain the relationship.
“Create an immediate welcome email or video presentation that will introduce the new member to your club’s offering,” suggests Schnee. “New member emails have a 59% open rate compared to 15% of normal emails.”
You need the tools to initiate and maintain these mobile communications. And the messaging needs to be targeted, meaningful, and, if possible, personalized.
Using SMS, Email, and Push Notifications for Retention
Most likely, your existing CRM doesn’t have all the digital muscle you need to effectively engage with members via messaging apps and social media. Gleantap does. Gleantap is a customer engagement platform that creates powerful digital strategies for health clubs using analytics, SMS, email, and push notifications.
Gleantap is focused on pushing the boundaries of what mobile messaging can do for businesses. Their multi-channel customer engagement model uses the most up-to-date strategies in analytics and segmentation to deliver potent targeted marketing.
Some customer-engagement companies generalize their outreach services, saturating customers with too many messages that fail to have an impact on consumer habits. Gleantap uses smart analytics, such as churn predictions, behavioral analytics, personalization, and retention cohort analysis to deliver scalpel-like precision to communicate with new and existing customers.
Every club is different. Gleantap can work closely with yours to develop the ideal retention game plan for you. These systems can be complicated, but Gleantap will walk you through the strategic approach that fits your needs. Their full-service account manager will set-up and run campaigns for you, so you’re free to do what you do best as a club owner.
Gleantap’s technology works with most existing CRM systems in the health club industry, so integration isn’t an issue. They can come in and work with your current platform to help you get the most out of your retention strategy.
To learn more about Gleantap’s solutions for retention and engagement, visit their website and schedule a demo so you can see their applications in action.