By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
Digital strategies shouldn't have longevity, but rather change with the evolving landscape, says UK-based futurist and author Ben Hammersley.
IHRSA Board Member Carrie Kepple explains why she thinks gyms should incorporate fitness-enhancing technology.
Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.
Having a robust customer relationship management (CRM) system can help you improve the most critical aspects of your club's member experience.