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Game-changing Member Retention Strategies for Gyms in 2021 [WEBINAR]

Learn how to retain your gym’s members—and attract new members—by using the member journey and goal-oriented strategies.

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Mc Bee Sheldon 1

Sheldon McBee

Personal Training Director

Universal Fitness

The start of 2021 is certainly not a typical first quarter for gyms around the world as they recover from the impacts of the COVID-19 pandemic. There will be a renewed interest in attracting prospective members to join and convincing on-hold members to return to facilities in the months ahead.

It is without question that mental wellness, physical fitness, and overall wellbeing has been compromised significantly among health club and fitness studio consumers. There is a tremendous window of opportunity to take huge strides in your business. An extraordinary shift in focus on goal-oriented retention strategies for new and returning members can be the game-changer.

You can set the stage for growth far more efficiently with a strong acquisition strategy. By pre-framing the member journey, negotiating goals on the members’ terms, and making extraordinary effort to personalize touch points, you are putting together large pieces of the retention puzzle. In this webinar with Sheldon McBee, personal training director at Universal Athletic Club, you’ll learn about the opportunities you have with your members, the new member journey, and different ways to help your members set and maintain their goals.

Learning Objectives

  • Identify the new challenges that impact the typical member journey during the busy first quarter of the year
  • Identify new and returning member goal-setting strategies to improve member retention
  • Determine ways to market and position what it is like to experience your service
  • Keeping the virtual component in mind, determine best ways to help members stay on track with their goals in a virtual environment

“Member retention is the new growth. Member goals are theirs to determine and will be the anchor to unlocking new retention potential.”

Sheldon McBee, Personal Training Director

Universal Athletic Club - Lancaster, PA

Presenter Profile

Sheldon McBee, MS, has a master's degree in human nutrition, is an ACE certified personal trainer, and has over 18 years of experience in health and fitness. McBee is an experienced international presenter, lecturer, business consultant, fitness content developer, and training director. He is a passionate and dynamic presenter. He has been featured in numerous fitness education and training videos. Sheldon is the personal training director for Universal Athletic Club based in Lancaster, PA.