He concluded by saying, “Anybody that had any fears that events were going to come back bigger, better and stronger than ever, let those fears be squashed right now because it was phenomenal.“
The show was a little bit smaller due to international travel restrictions, but next year's event is supposed to be larger than ever before. IHRSA 2022 will take place June 22-24, 2022 in Miami, Florida, USA.
The 2020s Will Not Be a Roaring 1920s Boom
Sara shared a video titled Whimper not a Roar and she summarized it by mentioning that about 18-20 months ago, we thought we were going to come back from this wonderful pandemic and we were just going to roar like the 1920s.
“Well, I'm sorry, but we're coming in like a whimper,” said Sara.
Our industry thought once we started reopening we’d see an Influx of memberships but most haven’t.
“We can't be so negative about it,” added Sara. “We just have to be aware of it and how we're going to address this.”
Sara says she personally found it much easier to transition from live events to virtual but is finding it much harder to go from virtual back to life because people are cautious. “People are very careful and they're very frightened—they're frightened because we've gotten mixed signals all the way along,” said Sara. “So what we need to look at is not the new normal, we have to look at the next normal and how we're going to address this.”
Bill added, “I think that there's a lot to unpack there. I'm pro-vaccination, personally. I believe it's the right thing to do. For most people, I think it's a good idea. But I'm also pro-choice in people protecting their own bodies and doing whatever they feel is right. And so I struggle with some of the mandates in some of the areas, but I also agree that it's probably a good idea.”
Sara’s advice is to look at your demographics, look at the geographics of your community, see what's acceptable and stay connected to the changes. She also added that it’s not going to be like an opening of the curtain where everyone is roaring into your club.
“We've got to be patient, hang in there, plan appropriately, because it's going to be an up and down ride,” she said.
Chris concluded, “Whatever you do decide, you stand by it. You communicate to your staff, you say this is our reasoning and this is what we believe in.”
Study Finds Social Activities and Good Quality Relationships Improve Your Physical Well-being
Chris discussed a Harvard study that ran for about 75 years where they followed people with varying lifestyles, different relationships—some married, some not, some with kids, and some without—and they came up with the conclusion that social activities and good quality relationships improve your physical well-being, as well as cognitive brain function.
The study also found that people had better memories and they had less of a decrease in brain function as they age.
“This study showed without a shadow of a doubt that social interaction is a key to being healthy,” added Chris. The report also concluded that one in five people in America say they're lonely.