Since its founding by Paul Kuo in 1977, SportsArt has been driven by a mission and vision beyond manufacturing fitness equipment. What began as a drive to produce equipment capable of using less energy—and then actually producing energy—evolved into a philosophy built around sustainability. Producing its machines in a fully sustainable facility, which is part of what the manufacturer refers to as its “Green Impact Campus,” SportsArt’s culture is just the tip of its vision iceberg.
“At SportsArt, we are focused on bringing to market beautiful, smart, innovative products and technologies that play a role in sustaining the health of the planet and its people,” says Ruben Mejia, executive vice president, Americas at SportsArt. “We believe that serving others is more important than rewarding ourselves. We also believe in supporting our local and global communities through our time, talents, and charitable giving.”
Birds of a Feather
In the past, we’ve written about the success SportsArt clients have had in reducing both their energy consumption and carbon footprints. Ruben is finding that the company is attracting customers increasingly in line not just with its goal of energy reduction, and the attendant benefits, but with its overarching vision of stewardship of the planet.
“In fact, we find the most success with like-minded customers because we can combine forces to leave the world a better place than how we found it,” he explains. “Many know that their facilities are a platform; a means to truly becoming part of the fabric of their communities and beyond.”
Ruben offers the following client spotlights to illustrate his point.
Putting Recovery in Motion
After suffering a spinal cord injury that left her paralyzed, Buffalo, NY, native Natalie Barnhard searched for programs that could aid in her recovery. Not finding what she needed in Buffalo, she went to Atlanta, GA, for the services she needed. When she moved back to Buffalo, she was determined to find a way to help others with dilemmas like hers.