Wright presented the “Four Ps” of being a fitness pro:
“Think big,” said Wright. “Think like a big business.”
Fostering Team Cohesion and Trust
If you lead a team, it’s important to maintain team cohesion and trust. One way to do that, said Cogswell, is to stay in the trenches and know what people want, what they’re talking about. “The more you’re in the trenches, the more you can understand the challenges.”
Keep them engaged, too. “I talk a lot about coaching versus managing, but it's about educating your people, giving them as much information as possible to thrive,” said Cogswell.
Creating Buzz and Community
An important aspect of success is marketing, said Wright. “You want to create a buzz-worthy client experience.” He presented the “Six Commandments of Marketing.”
- Client testimonials
- Daily motivation
“Build a community through social media,” suggested Wright. “It's amazing how clients can motivate and inspire one another.”
While Wright likes both Facebook and Instagram, he cautioned: “Don't ever remove the power of the person. The human touch is important in the digital world.”
Finally, the two stressed the Fit Pro Creed:
- Be a coach vs. a trainer.
- Create memorable experiences.
- Look, play, and act like a pro.
- Build a tribe.
- Learn more.
- You are an entrepreneur.
Wright and Cogswell stressed how you can always learn more and find ways to grow your knowledge base and business through IHRSA’s educational events.