By now, health club operators and fitness programmers shouldn’t have to be convinced that small group training (SGT) plays an important role in building a solid non-dues revenue base. If you don’t have an SGT program, you’re missing out on a proven moneymaker. IHRSA research shows that SGT is one of the leading profit centers at most clubs.
According to the 2018 IHRSA Health Club Consumer Report, SGT (a class with 6-20 participants) is twice as popular as personal training. As the report bluntly states: “Small group training is the preferred activity of members when it comes to personalized instruction.” More than personal training and more than regular group X programs.